Western Governors University (WGU) BUIT3000 C724 Information Systems Management Practice Exam

Question: 1 / 400

In terms of revenue generation, micropayments are typically...

Highly profitable but hard to manage.

Low volume with high profit margins.

Based on high transaction frequency with low margins.

Micropayments are typically characterized by being based on high transaction frequency with low margins. This means that they involve very small amounts of money being exchanged in a very high volume of transactions. The nature of micropayments is such that while each transaction may contribute a minimal amount to revenue, the cumulative effect of many such transactions can lead to significant revenue generation.

This model is often seen in digital goods, applications, or services where small fees encourage users to pay for individual items rather than committing to larger payments upfront. Because each individual payment is low, it requires a high frequency of transactions to be financially viable and meaningful in terms of revenue. Additionally, this structure tends to operate well in environments like content platforms, mobile applications, or games where users are willing to make small purchases regularly.

While other frameworks may suggest that micropayments are hard to manage or unpredictable, the core concept lies in maximizing transaction frequency, making option C the most accurate representation of micropayment dynamics.

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Unpredictable and sporadic in nature.

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