What is one main advantage of using a freemium model?

The freemium model offers a significant advantage by allowing customers to try products without any financial commitment. This approach can entice a larger audience as users can experience the product or service risk-free, which can lead to higher user engagement and satisfaction. When potential customers see the value in the product during the free trial phase, they are more likely to convert into paying customers later on. This model is particularly effective in software and digital service industries, where users can test features and capabilities before making a purchase decision. It builds trust and creates a relationship between the provider and the user, fostering loyalty and long-term engagement.